2015-2020 – Creative Direction, Retail / Industrial Design & Engineering

Samsung Canada was looking to develop their Home Appliance Shop in Shop program to establish branded destinations in retail that gave them greater control over the communication and presentation of their products.  

Our team designed the brand and retail architecture that served as the template for the shop in shop activations. Over the course of these projects we audited, designed and produced of over 30 locations across Canada adapting the standards to make the most of each space while accommodating needs for specific retailers & the product narrative. A selection of our activations are featured below.

My role in these projects varied — from creative direction to conceptual design, display and graphic design, as well as technical details such as site audits, construction drawings and engineering for the showrooms and displays shown.