2019-2020 – Creative Direction, Retail / Industrial Design & Engineering

With the launch of new flagship models, Google was looking to create a hub for Chomebooks in retailers across Canada. This new space would collect all Chromebooks together to better communicate the product line up and improve the brands visibility in-store.

Our team partnered with Google and their US-based agency, Workshop, to design and implement the program. The challenge was the execution spanned multiple retailers — each with different store and fixture formats for the activation — and we need to ensure a consistent brand presence and product experience across all. 

Collaborating with the Workshop and retailer teams, we designed, engineered and produced eight different display formats across 700+ Best Buy, Staples and Costco locations nationally.