With the Lunar New Year approaching, Samsung was looking to celebrate with a campaign that revered tradition but in a uniquely Samsung style. Starting with familiar iconography, we gave campaign key visuals a fresh, unique feel by blending two icons — Lunar New Year red with Samsung blue — to create a unique royal purple colour scheme.

Our execution followed a holistic approach that considered all opportunities across the store – from window graphics, POP graphics, specialty decoration features and digital signage to create an immersive visual takeover of the store and exciting customer experience. In addition to the campaign messaging and visuals, our team was responsible for designing, producing and installing the individual graphic applications across Samsung’s Experience Stores in Canada.