Samsung Gear VR Scavenger Hunt

2016 — VR Experience, Event Marketing

Hosted every year, Samsung’s internal dealer show for retail partners to learn about their products had become … practical. Looking to bring back the magic, they asked us what they could do to get their partners engaged again.

Leveraging the Samsung Gear VR platform, we designed and partnered to develop an interactive VR scavenger hunt. Show goers donned a VR headset and experienced the new product lineup in a beautiful virtual home setting. Along the way, product interactions revealed draw codes to win prizes from official partner the Toronto Blue Jays. The scavenger hunt was a hit – creating such a buzz internally that Samsung exec’s were lining up to take their turn.