As the innovator in entertainment experience in Canada, Cineplex were looking to add e-sports events to their live events roster. It’s auditoriums were the perfect venue for watching live gaming, but they needed a program to transform their theatres into a full-on e-sports tournament experience.

Our team worked with Cineplex and their e-sports partner World Gaming to design the event experience for players, commentators and audience members. The program included promotional graphics, directional signage, sign-in kiosks, commentary tables and a high-tech gaming station for players that was designed to fold up and tuck away at the front of theatres when not in use. The event program launched in 25 theatres nationally, bringing e-sports to the entertainment main stage in Canada.