Alexander Keith’s is a premier beer enjoyed by Canadians on all occasions. We were approached by Labatt to create a series of bar signs to represent the Keith’s brand across targeted market segments. We conducted research into the three main market categories—Sports Pub, Upscale Dining and the Modern Bar and created concepts to match. Tasked with a quick turnaround, I opted for quick graphic layouts that I could turn into Photoshop renderings.